Part of the GoNano objectives are to create an engagement process which is cognisant of gender, diversity, culture and communication traditions across Europe. This engagement process will inform future nanotechnology development, by ways of public discourse and methodology development, as well as co-creation. In order to adequately align nanotechnology Research and Innovation (R&I) with societal needs, it is important to look at societal issues such as gender, culture, and diversity.
These areas of focus present us with an opportunity to get a deeper insight into what motivates opinions, thoughts, needs, values and concerns — are these the same, or are there differences between or within various groups? Does gender have any impact on how values, needs and concerns around nanotechnology are shaped; does demographic diversity influence such concerns? What information and knowledge can we glean from looking into divergences of opinions and differences in discourse? What can we gain from increased awareness and focus on these issues?